In the hands of private enterprise advertising affords an effective means of manipulating tastes for private profits.
In the economic theory which has become embodied in our common-sense attitude towards business, it is represented that producers of goods are rewarded in proportion to the success with which they cater to tastes for which, as producers, they are not responsible.
It is contented in this article that, in so far as modern advertising affects incomes by warping consumptive practices, economic theory is not relevant to the justification of commercial gains. Apologists for advertising are not justified in invoking a common-sense attitude into which economic theory has been blended.

Collis A. Stocking, "Modern Advertising and Economic Theory", The American Economic Review, Vol. 21, No. 1 (Mar., 1931), pp. 43-55, 43.